versatile UX designer with experience in creating

products using User Centred Design principles.

I am a UX Designer based in London UK, with a degree in Fine Art, a User Experience Design Circuit Certificate from General Assembly and a member of the Interaction Design Foundation.

I have experience in collaborating with teams to create full lifecycle digital projects as well as physical Service Experience for companies from a vast range of industries using UX Design principles.

I approach projects by gaining understanding of the business and industry of the clients, through communication and research as well as establishing their goals and challenges, balancing the information with user empathy by understanding user pain points using factual information gained from them either by interview or observation using these facts to create engaging products and services having fun while doing it.

I firmly believe in continuous education and learning from experiences gained throughout your career as well as keeping yourself informed of the ever changing landscape of product development.

Certificate Course Project

6 week intensive mentor led UX design course with allocated project to ensure current up to date subject knowledge.

My Role: User research and interviews, Competitive Analysis, Identify target market, Personas, Purpose Defininition, Information Architecture, User Flows, Wireframes, Prototypes, Testing, Iteration and Pivots

Briteplan – Responsive Web App

Briteplan is a cloud-based resource planning system, providing project managers and management with a holistic view on where resources are and what they’re working on.

My Role: User Research, Wireframing, Prototyping, Testing, Workflow Improvement.

Taj Hotels – Guest Experience
Physical Service Design

Using User Centred Design Principles to solve guest needs in a physical environment. Successfully implementing working Policies and Procedures using UX Design process.

My Role: User (Internal and Guest) Research, User Flows, Testing, Iterating, Documentation, Audit

Fox Bars & Restaurants
Responsive Website

Designing and developing responsive website, containing information users identified as being important in their venue decision making, using WordPress CMS platform and UX Design Principles.

My Role: User Research, Personas, Information Architecture, User Flows, Wireframes, Prototyping, Testing, UI design.

Funcurrent – Enterprise Portal

Funcurrent was originally intended to be a social networking platform and a gateway to gaming, whether online, offline, board games, battle re-enactments or paper based games like Sudoku.

My Role: User Research, Persona Development, Wireframing, Prototyping, Testing, UI design.